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7 September 2011

Acord regional între Gemius, Zenith Optimedia şi Starcom Mediavest Group

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Scris de: Mircea Anton
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Recent a fost parafat un acord regional de colaborare între trei dintre cele mai importante companii din domeniul researche-ului şi comunicare la nivel mondial. Este vorba despre Gemius, Zenith Optimedia şi Starcom Mediavest Group.

Cei trei giganţi din comunicare şi research şi-au unit forţele pentru a-şi putea îmbunătăţi dezvoltarea şi continua activitate în domeniile în care activează. Potrivit acordului semnat Gemius va pune la dispoziţie agenţiilor Zenith Optimedia şi Starcom Mediavest Group cea mai nouă metodă de monitorizare a campaniilor, fiind vorba de gemiusDirectEffect2. Acordul va fi valabil pentru ţări precum: România, Bulgaria, Cehia, Ungaria, Polonia şi Slovenia.

Unul dintre obiectivele importante care stau la baza acestui acord este acela de a lărgi cadrul studiilor de tip online în ţări în care agenţiile Publicis nu au mai folosit serviile Gemius.


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Mircea Anton





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